Goodnight Macaroon Photoshoot Fall 2016

First Ever Goodnight Macaroon Photoshoot

We opened a new workspace in the City two months ago and we decided to host the first ever Goodnight Macaroon photoshoot.

Our Office Boutique

We’ve been smitten with our office-cum-boutique, so much so, our Goodnight Macaroon team members have nicknamed it ‘Le Bouffice’. We have our in-house designers to thank for this lovely workspace. They’re big fans of simple yet elegant design. They have a slight obsession for modern French interiors. Of course, there are many other people to thank but none of it would have come true without the original concept. One of our favourite features in the office is a 10 foot tall cork board, which we use for pinning our favourite outfits and other inspiring images.

For more inspiration on how we designed our office, please visit our Pinterest account.

Better Photography

With a new workspace comes the space and freedom to think of new ideas and do new things! We previously introduced in-house Graphic Design and Photography teams, as part of our drive to ensure Goodnight Macaroon products are fairly and accurately presented on our website. In fact, we try to use various means to take our pictures, including the use of a mannequin, a hanging bar and traditional hangers. This time, we wanted to find the right model to present our Fall 2016 Collection and other bestsellers. We had our first ever Goodnight Macaroon Photoshoot.

A Super! Model

Choosing the right model was no easy feat! We literally went through dozens of models to ensure the right fit for Goodnight Macaroon. We wanted someone with a genuine and bubbly character. Obviously, someone with Southern Charm! We met so many beautiful girls and many would have been a great fit for Goodnight Macaroon but it had to be Mayara.

We met Mayara on our second day of casting and her smile instantly snatched our hearts! Actually, we were lucky to catch her! She’s been travelling and modelling her way around the world. Being from Brazil, the land of sun and football, she has a passion for life that is second to none. She’s a fitness fanatic and vegetarian to boot. After the photoshoot, Mayara had this to say about our Fall 2016 Collection:

“I found out about Goodnight Macaroon for the first time before my casting. When I arrived, I was immediately impressed by their new office. In fact, it was a beautiful setting for a photoshoot! The items I tried on were amazing. They were stylish and cute, which was perfect for Fall. I wish I could take them home!”

Fall 2016 Photoshoot Results

We’ll be posting pictures of Mayara wearing Goodnight Macaroon’s Fall 2016 Collection over the coming weeks. So, please make sure you keep an eye out for her pictures in our Instagram, Facebook, Twitter and Pinterest. For a sneak peek, here’s a few photos to wet your appetite!

Goodnight Macaroon Photoshoot Goodnight Macaroon Photoshoot Goodnight Macaroon Photoshoot Goodnight Macaroon Photoshoot

What Do You Think?

Finally, what do you think of our new model and style of photos? We would love to hear from you and get your feedback. We’re always trying to improve at Goodnight Macaroon. In fact, providing better pictures and information on our products are a key part to improving customer engagement and satisfaction. As you can appreciate, we’re still a growing business but we hope you like what we’re doing! If you have the time, please feel free to send us your thoughts in the comment section below.

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1 Comment

  1. Val
    October 12, 2016 / 11:55 pm

    I have absolutely loved everything that I purchase from Goodnight Macaroon!! When I wear the clothing people always ask me where I purchased the outfit!

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