First Ever Goodnight Macaroon Photoshoot

We opened a new workspace in the City two months ago and we decided to host the first ever Goodnight Macaroon photoshoot.

Our Office Boutique

We’ve been smitten with our office-cum-boutique, so much so, our Goodnight Macaroon team members have nicknamed it ‘Le Bouffice’. We have our in-house designers to thank for this lovely workspace. They’re big fans of simple yet elegant design. They have a slight obsession for modern French interiors. Of course, there are many other people to thank but none of it would have come true without the original concept. One of our favourite features in the office is a 10 foot tall cork board, which we use for pinning our favourite outfits and other inspiring images.

For more inspiration on how we designed our office, please visit our Pinterest account.

Better Photography

With a new workspace comes the space and freedom to think of new ideas and do new things! We previously introduced in-house Graphic Design and Photography teams, as part of our drive to ensure Goodnight Macaroon products are fairly and accurately presented on our website. In fact, we try to use various means to take our pictures, including the use of a mannequin, a hanging bar and traditional hangers. This time, we wanted to find the right model to present our Fall 2016 Collection and other bestsellers. We had our first ever Goodnight Macaroon Photoshoot.

A Super! Model

Choosing the right model was no easy feat! We literally went through dozens of models to ensure the right fit for Goodnight Macaroon. We wanted someone with a genuine and bubbly character. Obviously, someone with Southern Charm! We met so many beautiful girls and many would have been a great fit for Goodnight Macaroon but it had to be Mayara.

We met Mayara on our second day of casting and her smile instantly snatched our hearts! Actually, we were lucky to catch her! She’s been travelling and modelling her way around the world. Being from Brazil, the land of sun and football, she has a passion for life that is second to none. She’s a fitness fanatic and vegetarian to boot. After the photoshoot, Mayara had this to say about our Fall 2016 Collection:

“I found out about Goodnight Macaroon for the first time before my casting. When I arrived, I was immediately impressed by their new office. In fact, it was a beautiful setting for a photoshoot! The items I tried on were amazing. They were stylish and cute, which was perfect for Fall. I wish I could take them home!”

Fall 2016 Photoshoot Results

We’ll be posting pictures of Mayara wearing Goodnight Macaroon’s Fall 2016 Collection over the coming weeks. So, please make sure you keep an eye out for her pictures in our Instagram, Facebook, Twitter and Pinterest. For a sneak peek, here’s a few photos to wet your appetite!

Goodnight Macaroon Photoshoot Goodnight Macaroon Photoshoot Goodnight Macaroon Photoshoot Goodnight Macaroon Photoshoot

What Do You Think?

Finally, what do you think of our new model and style of photos? We would love to hear from you and get your feedback. We’re always trying to improve at Goodnight Macaroon. In fact, providing better pictures and information on our products are a key part to improving customer engagement and satisfaction. As you can appreciate, we’re still a growing business but we hope you like what we’re doing! If you have the time, please feel free to send us your thoughts in the comment section below.

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Happy Friday Everyone!! We love Mary’s styling tips from Memorandum! Her beautiful outfits from Goodnight Macaroon are perfect for Fall Transition. She picked up two outfits from us and created casual yet classy looks. This is Mary’s Fall Transition fashion guide – exclusively for our Goodnight Macaroon customers and readers, who are looking for Fall outfit inspirations.  For the first look, Mary wore our ‘Chloe’ Ivory Royal Crochet Lace Chiffon Blouse and a pair of wide-leg jeans. You can dress this down for a casual look in the office – perfect for Friday – like pairing it with her cute leather moto jacket.

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Look 1: Top – Goodnight Macaroon // Jeans – alice + olivia  //  Jacket –  Similar – Lamarque //  Bag – Oliveve  ( on sale! ) // Sunglasses –  Ray-Ban  //  Shoes – Similar – Sarto By Franco Sarto  // Earrings – Juliet & Company  // Bracelet – Kate Spade

For the second look, she chose our ‘Selena’ Vintage Style Ribbon Tie Neck Floral Print Dress, which is available in both white and black colors. This long sleeved dress is perfect for Fall Transition!

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Look 2: Dress – Goodnight Macaroon  //  Jacket –  J. Crew  //  Bag – 3.1 Phillip Lim  //  Shoes – Schutz Enida  //  Earrings: Juliet & Company  //  Sunglasses –  Steven Alan

Check her original post from the below link:
Goodnight Macaroon – Spring Favorites

Goodnight Macaroon Something Navy Pink Fedora Sweater Fall Outfit Pinterest Ideas 2016Goodnight Macaroon Something Navy Pink Fedora Sweater Fall Outfit Pinterest Ideas 2016

Goodnight Macaroon Something Navy Pink Fedora Sweater Fall Outfit Pinterest Ideas 2016Goodnight Macaroon Something Navy Pink Fedora Sweater Fall Outfit Pinterest Ideas 2016 Goodnight Macaroon Something Navy Pink Fedora Sweater Fall Outfit Pinterest Ideas 2016

Pink Sweater – Goodnight Macaroon // Similar Reflected Sunglasses ( On Sale! ) // Girlfriend Jeans // Pink Pumps – Christian Louboutin // Chanel Boy – Similar Cross Body Bag For Less!

Thank you Arielle from Something Navy who featured our ‘Fedora’ Cross Cross Sweater this week! She has given us some great ideas for a fail-proof fall look to make sure we stay chic this fall: An oversized sweater with criss cross detailing & a pair of cute denim. She paired our pink sweater with a lighter pair of boyfriend jeans. She has suggested to pair an oversized sweater with something more fitted so you’re not swimming in the whole outfit. A quick tip: rolled up the jeans to lift the look and make the entire outfit looking sleek and casual chic.

She has emphasized on loving the little lace-up detail on our ‘Fedora’ Cross Cross Sweater especially in pink color! She’s also into the flared sleeves which is a big hit this season!

This ‘Fedora’ Cross Cross Sweater has become one of our best sellers of the week! Get it here before it’s sold out!

Check her original post from the below link:
This Is My Fail-Proof Fall Uniform

Shop her Goodnight Macaroon Favorites below, they were picked by Arielle personally:

Phoebe Crewneck Sweater

Mariana Sweater

Alexa Classic Fringe Knit Sweater

Damia Skinny Jeans

Jacalyn Sweater

Francis Choker Cut-Out Sweater

Vicky Stripe Sweater

Lily High Neck Oat Black Sweater

To complete Arielle’s Look: